Careers Column - Becoming A Content Creator

Welcome to the Career Corner, your go-to space for discovering exciting and attainable jobs that you can explore as a side hustle or new career path. Whether you're seeking to earn extra income or embark on a fresh journey, this column aims to inspire your next move.

This month, we delve into one of South Africa’s fastest-growing career paths: content creation.

Consider Khanyisa Jaceni, a singer and online personality who rose to fame through viral videos showcasing her voice and charm. She now collaborates with brands and entertains thousands of fans, turning her phone into a full-time business tool.

Lasizwe Dambuza, known for his comedic skits and viral alter-egos like "Nomatriquency," has turned his online presence into brand deals, TV gigs, and even his own reality show. What began as a fun way to pass time grew into a media career, proving that content creation can open major doors.

Similarly, Grace Mondlana, a vibrant content creator, recently made waves by winning the coveted Emerging Creator Award at the DStv Content Creator Awards. Her journey from classroom teacher to full-time creator is as inspiring as it is transformative, embodying the spirit of resilience and creativity that many aspire to.

So how can you get started? You don’t need expensive equipment. All you need is your phone, some data, and a clear idea. Platforms like TikTok, Instagram Reels, and YouTube Shorts are free and have helped everyday South Africans reach massive audiences.

Tips to get you started:

·       Start by sharing what you love or know—comedy, food, parenting, fashion.

·       Be consistent with your posts.

·       Learn basic editing using apps like CapCut or InShot.

·       Respond to comments and engage with your audience.

Along the way, you’ll build skills like public speaking, branding, storytelling, time management, and even basic video production. Content creation isn’t just about dancing on camera, it’s about building a personal brand and connecting with others.

Whether you're unemployed, employed, or just curious, this could be your sign to start creating. You never know where your voice (and camera roll) might take you.